The best AI prompts for marketers are specific, role-based instructions that include context, constraints, and examples—so the model can produce on-brand outputs you can actually ship. A high-performing marketing prompt clarifies the audience, goal, channel, format, voice, and success criteria, then asks for multiple variations you can test.
Marketing leaders aren’t short on ideas. You’re short on throughput.
Campaign calendars keep filling up. Stakeholders want more personalization, more channels, more proof, more speed—while budgets stay flat and your team is already at capacity. Most Directors of Marketing have tried generative AI and seen quick wins… followed by a familiar ceiling: drafts pile up, brand voice drifts, claims get risky, and “good output” still requires a human to push it across the finish line.
This article is built for that reality. You’ll get a practical library of the best AI prompts for marketers—organized by the work you’re actually responsible for (pipeline, positioning, conversion, and reporting). You’ll also get a prompt framework you can standardize across your team so results become consistent, measurable, and safe to scale.
Most AI prompts fail because they ask for content without providing the strategic context and constraints that make marketing content effective.
If you’ve ever typed “write a landing page” or “create LinkedIn posts,” you’ve seen what happens next: generic copy, ungrounded claims, and a tone that sounds like every other brand. The model isn’t “bad”—it’s underspecified. And in a marketing org, underspecification turns into rework, review cycles, and brand inconsistency.
For a Director of Marketing, the risks aren’t academic:
The fix isn’t “more prompting.” It’s a shared prompt structure that mirrors how great marketers brief great work.
The best way to write reliable marketing prompts is to include Context, Ask, Rules, and Examples (CARE) so the model knows what “good” looks like in your organization.
Nielsen Norman Group popularized the CARE framework for prompting: provide context, make a clear ask, add rules/constraints, and include examples of what you want. You can read their full breakdown here: CARE: Structure for Crafting AI Prompts and their supporting research on prompt structure.
A best-practice marketing prompt should include your audience, offer, differentiation, channel format, voice rules, proof constraints, and the exact output structure you want.
This template is the fastest way to standardize prompts across your team.
Prompt:
You are a senior B2B marketing strategist and conversion copywriter.
Context: Company: [ ]. Product: [ ]. Target audience: [job title + segment]. Awareness stage: [unaware/problem-aware/solution-aware/product-aware].
Goal: [increase demo requests / drive webinar signups / nurture MQLs / reduce CPL].
Positioning: We win because [3 differentiators]. Proof points we can use: [case study bullets / quantified results].
Rules: Voice: [3 adjectives]. Avoid: [claims, forbidden words, competitor names]. Don’t invent statistics; if missing, write “(needs source)”.
Ask: Create [deliverable]. Provide [#] variations. Include [format requirements].
Examples: Here are 2 on-brand examples: [paste].
For general prompting “rules of thumb,” OpenAI also publishes a concise guide: Best practices for prompt engineering.
The best AI prompts for marketers are organized by the workflows that drive pipeline: positioning, content, paid, lifecycle, web conversion, and reporting.
Below are copy‑paste prompts. Replace brackets with your details, and keep the “rules” lines—they’re what make outputs usable.
Positioning prompts work best when you force clarity: who you win with, why you win, and what you refuse to be.
The best prompt to clarify positioning asks the model to produce a positioning narrative plus “what we’re not” guardrails.
Prompt 1 — Positioning one-liner + narrative
Act as a B2B positioning consultant.
Context: Company: [ ]. Category: [ ]. Primary buyer: [ ]. Key pain: [ ].
Competitor alternatives: [A, B, spreadsheets/in-house].
Differentiators: [1], [2], [3].
Ask: Write (1) a one-sentence positioning statement, (2) a 120-word narrative, and (3) “We are not…” bullets (5 items) to prevent brand drift.
Rules: No hype words (“revolutionary,” “game-changing”). No invented stats.
Prompt 2 — ICP sharpening rubric
You are a growth strategist.
Using the info below, create an ICP scoring rubric (0–100) with 8–12 weighted criteria and definitions for each score band (0/5/10).
Company: [ ]. Best customers: [describe 3]. Worst-fit customers: [describe 3].
Output as a table. Then list 10 disqualifying signals and the recommended next step (nurture/partner/outbound/ignore).
Prompt 3 — Persona pains, triggers, and objections
Act as a Director of Marketing writing to [persona].
Create a messaging map with: pains, desired outcomes, internal objections, external objections, “moment of urgency” triggers, and the simplest proof that reduces risk.
Format as a table with columns: Insight, Why it matters, Messaging angle, Proof asset needed.
Prompt 4 — Value prop variants by segment
Create 6 value propositions for [product] tailored to these segments: [Segment A/B/C].
For each segment, provide: headline (max 10 words), subhead (max 20 words), 3 benefit bullets, and 1 proof point placeholder (“insert customer result”).
Voice: [adjectives]. Avoid: [terms].
Prompt 5 — Differentiation without naming competitors
Write “differentiation bullets” that imply competitors’ weaknesses without naming them.
Give 8 bullets, each starting with “Unlike tools that…”. Keep each under 16 words. No negativity or snark.
Prompt 6 — Messaging hierarchy (homepage-ready)
Create a messaging hierarchy for our homepage: primary promise, secondary promise, 3 pillars, proof, and 5 supporting modules.
Audience: [ ]. Outcome: [ ]. Objections: [ ].
Output as a structured outline with suggested section headlines.
Prompt 7 — Sales enablement “why change / why now / why us”
Create a “Why change / Why now / Why us” narrative for [persona].
Include: 3 fear-of-staying-the-same points, 3 urgency triggers, 3 unique mechanisms we offer, and 5 objection-handling responses.
Prompt 8 — Brand voice guardrails
You are our brand voice editor.
Define our voice as: [3 adjectives]. Create a do/don’t guide with 10 rules, plus 12 “signature phrases” and 12 “phrases we never use.”
Then rewrite this paragraph in our voice: [paste].
SEO prompts win when you force search intent, structure, and differentiation—before drafting.
The best SEO prompts produce a content brief with intent, subtopics, FAQs, internal links, and a differentiation angle.
Prompt 9 — SEO content brief from keyword
Act as an SEO strategist.
Keyword: [ ]. Audience: [ ]. Funnel stage: [ ].
Ask: Create a full content brief with: search intent, primary/secondary keywords, H2/H3 outline, “must-answer” questions, examples to include, and a unique angle that beats the top results.
Rules: Keep outline benefit-driven. Add 6 suggested internal link anchors (not URLs). No invented statistics.
Prompt 10 — SERP gap analysis (paste snippets)
Here are excerpts from 5 ranking pages for “[keyword]”: [paste].
Identify content gaps and missed buyer objections. Then propose 8 sections we should add to create the most complete page on the topic.
Output: table with Gap, Why it matters, Section headline, Proof needed.
Prompt 11 — Build a pillar-cluster plan
Create a pillar-cluster content plan around the pillar topic: [ ].
Audience: [ ]. Sales motion: [PLG/AE-led].
Output: 1 pillar page + 12 clusters. For each cluster include keyword theme, intent (info/commercial), CTA suggestion, and which stage of journey it supports.
Prompt 12 — On-brand outline + first draft constraints
Write an outline and first draft for “[title]”.
Audience: [persona]. Include: 1 short story, 1 framework, and a step-by-step checklist.
Rules: 10th–12th grade reading level, active voice, no fluff intros, no invented data.
Prompt 13 — Refresh an existing post for better conversion
You are a conversion-focused content editor.
Here is a blog post draft: [paste].
Improve it for: clearer positioning, stronger CTAs, better structure, and tighter writing.
Output: (1) top 10 edits, (2) revised intro (150 words), (3) 3 CTA options.
Prompt 14 — Create a comparison page that’s fair (and wins)
Create a fair comparison page: “[Your product] vs [alternative].”
Rules: be honest about tradeoffs, include “best for” sections, decision criteria table, and FAQ. Avoid trash-talking. If a claim needs evidence, label it “(needs source).”
Prompt 15 — FAQ (PAA-style) generator
Generate 12 FAQ questions for the topic “[keyword]” that match real search intent (problem, cost, best practices, pitfalls, tools).
Then write concise answers (40–60 words each) that avoid hype and include 1 actionable tip.
Prompt 16 — Internal linking plan
Given this sitemap list of pages: [paste list of titles or slugs].
For a new post titled “[title],” suggest 10 internal links with ideal anchor text and where they fit (intro / section / FAQ). Output as a table.
Prompt 17 — Repurpose one asset into 8
Repurpose this source asset into: LinkedIn post, email newsletter, webinar outline, sales one-pager, 5 social posts, 3 ad angles, and a 10-tweet thread.
Source text: [paste].
Rules: keep messaging consistent; vary hooks; include CTAs tailored to each format.
Paid prompts win when you demand a test matrix, not just “more headlines.”
The best prompt for ad variations specifies the audience, offer, constraints by platform, and a structured testing plan.
Prompt 18 — Paid social test matrix (LinkedIn)
Act as a performance marketing lead running LinkedIn ads.
Offer: [ ]. Audience: [job titles + industries]. Pain: [ ]. Proof: [ ].
Create a testing plan with 4 angles (e.g., pain, ROI, social proof, urgency). For each angle provide: 5 hooks, 5 primary texts (max 220 chars), 5 headlines (max 70 chars), and 3 CTAs.
Output as a table grouped by angle. No invented stats.
Prompt 19 — Search ads with keyword intent mapping
You are a Google Ads specialist.
Seed keywords: [list]. Landing page: [describe].
Create 8 ad groups with match-type suggestions and 12 headline ideas + 6 descriptions per ad group. Include sitelink ideas and callouts. Keep within character limits.
Prompt 20 — “Ugly ad” scripts (for speed)
Write 10 “ugly ad” video scripts (15 seconds) for [offer].
Each script must include: hook in first 2 seconds, problem, simple promise, proof placeholder, CTA.
Voice: direct, human, not corporate.
Prompt 21 — Creative brief for a designer
Create a one-page creative brief for a paid campaign.
Audience: [ ]. Offer: [ ]. Desired action: [ ]. Key message: [ ]. Proof: [ ].
Include: 3 concepts, visual direction, copy blocks, required sizes, do/don’t list, and success metrics.
Prompt 22 — Competitive ad swipe analysis (paste ads)
Analyze these competitor ads: [paste copy or screenshots text].
Identify: 8 repeated messaging patterns, 5 distinct angles we can own, and 10 “safe-to-test” counter-positions.
Output: Patterns table + recommendations.
Prompt 23 — Landing page alignment with ad angles
Given these ad angles: [list], write matching landing page above-the-fold sections for each (headline, subhead, 3 bullets, CTA).
Rules: one promise per version; avoid jargon; no invented proof.
Prompt 24 — Objection-handling ad variants
List the top 10 objections for [offer] from [persona].
For each objection, create 2 ad variants that neutralize it without sounding defensive. Keep it punchy and specific.
Prompt 25 — UTM + naming convention assistant
Create a UTM taxonomy and campaign naming convention for [channels].
Constraints: must be readable in GA4 and CRM, under 50 characters where possible.
Output: naming template + examples for 6 campaigns.
Prompt 26 — Post-launch optimization recommendations
Here are results from our last 30 days: [paste metrics table].
Diagnose what’s happening and recommend 10 actions prioritized by expected impact on CPL and CVR. Include: hypothesis, test, success metric, and expected tradeoff.
Lifecycle prompts win when you anchor every message to stage, trigger, and next best action.
The best email sequence prompts specify persona, trigger, stage, constraints, and variations—plus subject line testing.
Prompt 27 — 5-email nurture by stage
You are a lifecycle marketer.
Persona: [ ]. Trigger: downloaded [asset]. Stage: problem-aware.
Goal: convert to demo request within 14 days.
Create a 5-email sequence with: subject lines (3 per email), preview text, body copy, CTA, and personalization tokens to include.
Rules: no fake urgency, no invented customer claims, keep each email under 170 words.
Prompt 28 — Re-engagement sequence for stalled leads
Create a 3-email re-engagement sequence for leads inactive for 60+ days.
Include a “breakup” email that stays professional. Provide 2 tone options: direct and warm.
Prompt 29 — Onboarding emails (activation-focused)
Create a 7-day onboarding email plan for [product].
Output: daily goal, email topic, key action, microcopy suggestions, and success metric per day (activation events). Keep copy modular.
Prompt 30 — Customer marketing expansion email
Draft an expansion email to existing customers promoting [new module].
Audience: [admins/users]. Include: “what changed,” “why it matters,” and “how to try it.” Provide 3 subject lines and 2 CTAs.
Prompt 31 — Newsletter that doesn’t sound like a newsletter
Write a weekly newsletter issue for [audience] on topic: [ ].
Format: strong POV opening, 3 curated insights, one practical template, one question to invite replies.
Rules: avoid “Happy Friday” and generic filler.
Prompt 32 — Segmentation logic suggestions
Given these fields in our CRM/automation tool: [list fields].
Propose 8 segmentation strategies for lifecycle messaging, including trigger rules and the primary message each segment should receive.
Prompt 33 — A/B test ideas for subject lines
Generate 25 subject lines for this email: [paste email].
Create 5 categories (curiosity, benefit, urgency-without-hype, social proof, direct). Provide 5 per category, each under 55 characters.
Prompt 34 — Localization with brand protection
Translate and localize this email into [language]. Maintain our voice: [adjectives].
Flag any phrases that may not translate culturally and suggest replacements. Do not change product names or legal terms.
Email: [paste].
Web prompts win when you demand modular copy and decision clarity, not just prettier words.
The best landing page prompt specifies the audience, single offer, proof constraints, page structure, and conversion goal.
Prompt 35 — Landing page draft (conversion-first)
Act as a conversion copywriter.
Offer: [ ]. Audience: [ ]. Primary objection: [ ]. Proof available: [ ].
Write landing page copy with: hero, problem section, benefits, proof section (placeholders), how it works, FAQ, and final CTA.
Rules: one promise, no invented metrics, keep hero headline under 10 words.
Prompt 36 — Homepage headline testing
Generate 30 homepage headline options for [company].
Constraints: 6–10 words each, no buzzwords, must communicate outcome and audience. Then select the best 5 and explain why.
Prompt 37 — Pricing page clarity rewrite
Rewrite this pricing page copy to reduce confusion and improve conversion. Identify unclear terms and propose replacements.
Paste: [text].
Output: (1) top issues, (2) rewritten sections, (3) FAQ additions.
Prompt 38 — Case study narrative from notes
Turn these notes into a case study: [paste notes].
Format: challenge, approach, results, quotes (placeholders), and “how we did it.”
Rules: don’t invent numbers; if missing, mark “(needs metric).”
Prompt 39 — Sales deck storyline
Create a 10-slide sales deck storyline for [persona].
Include: market shift, problem cost, new approach, proof, product fit, implementation, and next step. Provide slide titles + speaker notes.
Prompt 40 — Demo script for a marketer (not a SE)
Write a 12-minute demo script for a marketing-led demo of [product].
Audience: [persona]. Emphasize: outcomes, common workflows, proof points, and next steps. Include transitions and “if they ask X, answer Y.”
Prompt 41 — Review and de-risk claims
You are a compliance-conscious editor.
Review this copy and flag any claims that require substantiation or could be misleading. Suggest safer rewrites that keep the message strong.
Copy: [paste].
Reporting prompts win when you ask for decisions, not summaries.
The best prompt turns metrics into an executive narrative: what happened, why, what to do next, and what you need approved.
Prompt 42 — Weekly exec update
Create a weekly marketing performance update for the exec team based on this data: [paste metrics].
Output sections: Wins, Risks, What changed (drivers), What we’re doing next week, Decisions needed.
Rules: be concise, no speculation without labeling it “hypothesis.”
Prompt 43 — Pipeline attribution explanation (plain English)
Explain our attribution results in plain English for a CFO audience using this table: [paste].
Then list 5 questions the CFO might ask and draft strong answers.
Prompt 44 — Experiment backlog prioritization
Given this backlog of ideas: [paste list], create a prioritized experiment plan using ICE (impact, confidence, effort).
Output a table with scores and the “first 5” we should run, including success metrics.
Prompt 45 — Board-slide narrative
Write a single board-ready slide narrative (max 120 words) answering: “How is marketing contributing to growth this quarter?”
Use this data: [paste]. Include 1 key chart description (no chart creation) and 3 bullet takeaways.
Prompts are powerful for accelerating thinking and drafts, but they often stall when your bottleneck is execution across tools, approvals, and repeatable processes.
That ceiling shows up fast in midmarket marketing teams: someone has to copy the output into the CMS, format it, create variants, add UTMs, QA links, route approvals, publish, report, and then do it again next week. This is the difference between outputs and outcomes.
EverWorker’s point of view is simple: marketing teams shouldn’t have to choose between creativity and operational rigor. AI should multiply your capacity—do more with more—without creating chaos. If you want to explore the shift from “prompting” to end-to-end execution, these EverWorker articles are useful next reads:
If you want, you can bring one real campaign workflow (SEO content, paid creative testing, lifecycle nurture, or reporting) and we’ll map where prompts help—and where an execution layer saves your team the most time without sacrificing brand control.
The fastest way to get leverage from the best AI prompts for marketers is to make them shared, structured, and measurable. Start with the CARE framework, standardize a “Prompt Brief” template, and build a library tied to your highest-frequency workflows. When prompts become process, your team stops improvising—and starts compounding.
Keep AI-generated content on-brand by enforcing a shared prompt template with voice rules, banned phrases, and 1–2 examples of your tone. Then run outputs through a lightweight brand QA checklist (claims, voice, readability, CTA clarity) before publishing.
Include a rule that says “Do not invent statistics. If a data point is missing, write ‘(needs source)’.” You can also request “cite the source name only” and require that every quantified claim be traceable before it ships.
Use smaller prompts for repeatable components (hooks, outlines, CTAs, FAQs) and a larger prompt when you need a cohesive deliverable (landing page, full nurture sequence). Smaller prompts are easier to standardize and improve over time.